Great Ideas Book for Container Corporation of America

Oversize book, 400 pages and almost 8 pounds, made in very limited quantity. Cover in fair shape, missing slipcase. Interior clean.

To the best of my knowledge, the book reflects the entirety an influential graphic design campaign by Container Corporation of America, where quotes were used, designed by famous artists.

This book, made in 1976, was only made for corporate partners. Full of at least 150 full color plates along with biographies of artists and thinkers.

This is a great book for any advertising or graphic design history collector, “…an advertising series that David Ogilvy called “the best . . . corporate advertising that has ever appeared in print.””

Edited & designed by John Massey.

“Bauhaus master, Herbert Bayer, commissioned prominent artists, illustrators and designers to illustrate selected quotes. These were drawn from a broad spectrum of western thought …from Aesop to Einstein.” Art by Paul Rand, Rene Magritte, Man Ray, Saul Bass, and more.